Branding is an elaborate process that involves the creation of a company or person’s identity to the public. Not only does it involve the creative processes of making a logo, website, or email blasts, but it also involves becoming a public representation of what the company means to its customers. The public is important to every company and it is important that they present themselves in the best way. Their opinions are what either keep a company going or ultimately
destroy them. Rebranding is an important aspect to branding because it deals with refreshing the same ideas to a new audience. This is no different than city branding, in which a city has to portray its best self in order to attract residents, tourists, and investors. The public is just as important for a city because they represent the culture of the city and they are also the ones that maintain the city alive. I will be exploring Jersey City’s rebranding campaign and implement what I have learned in order to determine if it is successful and if Jersey City’s target audience also agrees. Overall, I aim to find out what people think about the changes in Jersey City and if its rebranding does it justice.