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Filtering by: Creator Prashad, Colleen Remove constraint Creator: Prashad, Colleen Type Peacock Scholarship Remove constraint Type: Peacock Scholarship Publisher Saint Peter's University Remove constraint Publisher: Saint Peter's University

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  • The Role of Social Media Influencers in Consumer Behavior

    Description:
    Social media is used by 302.25 million users in the United States today, with an average of 7.1 social media accounts per person (Ruby, 2023). 90% of our population uses social media every day and therefore are faced with a number of advertisements and sponsorships. Influencers are seen on all social media platforms promoting products and services to their followers and all who are interested. As a way to acknowledge this, it can be said that there is influence on the buying behavior of their followers. In order to understand this behavior, I will be conducting a survey on individual experiences with social media and influencers and purchase decisions after preparing a literature review on the state of social media as well as its usage through several approaches. By reaching a truly random sample, the guidance of influencers will be evaluated upon recognizing how users utilize different social media platforms.
    Subject:
    Business Management
    Creator:
    Prashad, Colleen
    Contributor:
    Marilu Marcillo, MBA, D.M., Thesis Advisor
    Owner:
    lsquillante@saintpeters.edu
    Publisher:
    Saint Peter's University
    Date Uploaded:
    06/13/2023
    Date Modified:
    06/13/2023
    Rights Statement:
    In Copyright
    Resource Type:
    Research Paper