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- Description:
- This thesis will analyze the influence of the use of technology in the restaurant industry in respect to delivering value to customers and the organization. This technology primarily includes Point of Sale Systems, digitized menus, and online activities such as social media. Interactions with technology include the process of ordering food, efficiency, service time, accuracy, and building customer relations. This thesis looks at the past, present, and future of the use of technology in restaurants and the theories in trying to deliver value and gain competitive advantage. Restaurants and businesses are turning to technology to keep up with customers’ trends and maintain advantage. Through secondary and primary research this thesis describes theories and methods of customer-oriented and technology-oriented businesses. Those organizations that manage to incorporate technology and make creative use of the information available, in addition to having a good product or service, positive business culture, the right employees, investors, and customers will experience competitive advantage, growth, and increase in profits.
- Keyword:
- service industry, point of sale media, and social media
- Subject:
- Business Administration
- Creator:
- Castro, Oscar Sanchez
- Contributor:
- Dr. Mary Kate Naatus, Thesis Advisor
- Owner:
- lsquillante@saintpeters.edu
- Publisher:
- Saint Peter's University
- Date Uploaded:
- 10/14/2020
- Date Modified:
- 10/14/2020
- Date Created:
- Spring 2013
- Rights Statement:
- In Copyright
- Resource Type:
- Research Paper
-
- Description:
- Branding is an elaborate process that involves the creation of a company or person’s identity to the public. Not only does it involve the creative processes of making a logo, website, or email blasts, but it also involves becoming a public representation of what the company means to its customers. The public is important to every company and it is important that they present themselves in the best way. Their opinions are what either keep a company going or ultimately destroy them. Rebranding is an important aspect to branding because it deals with refreshing the same ideas to a new audience. This is no different than city branding, in which a city has to portray its best self in order to attract residents, tourists, and investors. The public is just as important for a city because they represent the culture of the city and they are also the ones that maintain the city alive. I will be exploring Jersey City’s rebranding campaign and implement what I have learned in order to determine if it is successful and if Jersey City’s target audience also agrees. Overall, I aim to find out what people think about the changes in Jersey City and if its rebranding does it justice.
- Keyword:
- advertising campaigns, social media, logo, Jersey City, web design, branding, and tourism
- Subject:
- Graphic Arts
- Creator:
- Jaramillo, Kimberly
- Contributor:
- Dr. Beatrice Mady, Thesis Advisor
- Owner:
- lsquillante@saintpeters.edu
- Publisher:
- Saint Peter's University
- Date Uploaded:
- 06/10/2020
- Date Modified:
- 06/10/2020
- Date Created:
- April 20, 2020
- Rights Statement:
- In Copyright
- Resource Type:
- Research Paper
-
- Description:
- Directioners. Believers. Beatlemania. Swifties. Selenators. Trekkies. Hiddlestoners. All of these fandoms are based on one very important factor -- parasocial relationships. A term coined by Donald Horton and Richard Wohl in 1956, a parasocial relationship is used to describe the form of communication between ordinary people and performers in the mass media. These relationships are controlled by the performer based on what they chose to share with their audience. They also lack reciprocity, as the performers don't know nearly as much about each individual as the audience as a whole knows about them. Nonetheless, nearly 70 years after being defined, this perception of a relationship between a performer and a fan has expanded and intensified as mass media consumers our lives and we, the fans, begin to think of the people who we once idolized as friends. The study conducted took a look at parasocial relationship and the way in which they affect our interactions with celebrities on social media. In addition to basic questions used to understand the demographics of the sample, participants were asked a series of questions involving social media, celebrities, and their tv-watching and music-listening behaviors using Likert scales to allow the individual to express how much they agree or disagree with a particular statement. Although the participants may disagree, some questions were simple, asking for their favorite television shows and musicians. Others required more self-reflection and thought about how they relate to these strangers they say are their favorite people and why they even like them in the first place. Finally, participants were asked to criticize their own use of social media, from the posts they like, their willingness to unfollow a celebrity, and their tendency to comment on posts, if they do at all. Since this study was conducted at a primarily Hispanic, majority-female institution, ethnicity and gender are not as relevant in this study but it is still remarkable that females seem to be more open about their interactions with their favorite celebrities. More often than not these are people we have never met or spoken to yet we know more about them at times than we know about our friends, family members, or even ourselves. Why is this a thing? How is this a thing? Is there a benefit to it all? These are just some of the questions that arose throughout the study. Through the research conducted, it seems that although there is no end to the extent of a parasocial relationship, there are ways in which they can legitimately benefit people. Of course, today parasocial interactions have grown from simply what we see of television personalities on the shows the star into celebrities and influencers in general, really anyone we interact with through social media.
- Keyword:
- social media, parasocial relationships, celebrity, and mass media
- Subject:
- Communication and Media Studies
- Creator:
- Morales, Alexis
- Contributor:
- Dr. Cynthia Walker, Thesis Advisor
- Owner:
- lsquillante@saintpeters.edu
- Publisher:
- Saint Peter's University
- Date Uploaded:
- 06/09/2020
- Date Modified:
- 06/09/2020
- Date Created:
- April 20, 2020
- Rights Statement:
- In Copyright
- Resource Type:
- Research Paper