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- Description:
- Branding is an elaborate process that involves the creation of a company or person’s identity to the public. Not only does it involve the creative processes of making a logo, website, or email blasts, but it also involves becoming a public representation of what the company means to its customers. The public is important to every company and it is important that they present themselves in the best way. Their opinions are what either keep a company going or ultimately destroy them. Rebranding is an important aspect to branding because it deals with refreshing the same ideas to a new audience. This is no different than city branding, in which a city has to portray its best self in order to attract residents, tourists, and investors. The public is just as important for a city because they represent the culture of the city and they are also the ones that maintain the city alive. I will be exploring Jersey City’s rebranding campaign and implement what I have learned in order to determine if it is successful and if Jersey City’s target audience also agrees. Overall, I aim to find out what people think about the changes in Jersey City and if its rebranding does it justice.
- Keyword:
- advertising campaigns, social media, logo, Jersey City, web design, branding, and tourism
- Subject:
- Graphic Arts
- Creator:
- Jaramillo, Kimberly
- Contributor:
- Dr. Beatrice Mady, Thesis Advisor
- Owner:
- lsquillante@saintpeters.edu
- Publisher:
- Saint Peter's University
- Date Uploaded:
- 06/10/2020
- Date Modified:
- 06/10/2020
- Date Created:
- April 20, 2020
- Rights Statement:
- In Copyright
- Resource Type:
- Research Paper
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- Description:
- Can a sports franchise be an economic necessity for a city? For decades there have been studies and projects done about the effect sports franchises can have on their surrounding area; but most of the focus falls on the role that taxpayer funding plays in stadium construction or the economic impact that revenue and job creation from specific franchises plays on the city that hosts them. Very few studies exist that determine exactly how a sports franchise can impact its surrounding area. This is for a myriad of reasons. in larger cities with booming entertainment industries, the sports market is almost impossible to measure, as if fans were not spending money on the teams, they would simply repurpose those funds into an auxiliary entertainment market. Therefore, it shows no economic impact since the money is still being spent elsewhere. However, what about the smaller cities that have a more minor entertainment market? Are their sports teams then more valuable to the local economy? This is a question that is often ignored when studies are done on sports and the economy. In areas that have a less dynamic entertainment and tourism industry, a sports team should be able to play a much larger role in not just the structure of a city's economy, but also the entire makeup of the culture of that area. Therefore, a sports franchise can, in the right environment, create an atmosphere of culture and tourism while defining the city's identity and drastically affecting the local community's economy. The cities Indianapolis and Cleveland will be used to prove this point, as they match the criteria of having a lackluster entertainment industry and a struggling tourism market.
- Keyword:
- financial impact, tourism, sports, Cleveland, economics, Indianapolis, and job creation
- Creator:
- Brown, Nicholas
- Contributor:
- Dr. La Quita Frederick, Thesis Advisor
- Owner:
- lsquillante@saintpeters.edu
- Publisher:
- Saint Peter's University
- Date Uploaded:
- 11/22/2019
- Date Modified:
- 11/22/2019
- Date Created:
- May 2018
- Rights Statement:
- In Copyright
- Resource Type:
- Research Paper