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  • The Role of Social Media Influencers in Consumer Behavior

    Description:
    Social media is used by 302.25 million users in the United States today, with an average of 7.1 social media accounts per person (Ruby, 2023). 90% of our population uses social media every day and therefore are faced with a number of advertisements and sponsorships. Influencers are seen on all social media platforms promoting products and services to their followers and all who are interested. As a way to acknowledge this, it can be said that there is influence on the buying behavior of their followers. In order to understand this behavior, I will be conducting a survey on individual experiences with social media and influencers and purchase decisions after preparing a literature review on the state of social media as well as its usage through several approaches. By reaching a truly random sample, the guidance of influencers will be evaluated upon recognizing how users utilize different social media platforms.
    Subject:
    Business Management
    Creator:
    Prashad, Colleen
    Contributor:
    Marilu Marcillo, MBA, D.M., Thesis Advisor
    Owner:
    lsquillante@saintpeters.edu
    Publisher:
    Saint Peter's University
    Date Uploaded:
    06/13/2023
    Date Modified:
    06/13/2023
    Rights Statement:
    In Copyright
    Resource Type:
    Research Paper

  • Does your zipcode impact access to high education? What does attaining a college education mean in terms of earning potential and economic mobility over 40 years?

    Description:
    This thesis aims to answer the following question, composed of two elements; How does your zipcode impact access to higher education? What does attaining a college education mean in terms of earning potential and economic mobility over 40 years? This question requires a further understanding of the factors which contribute to what is known as the achievement gap, and forces its readers to broaden their horizons when considering the components which affect a student's ability to further their education or career. Primarily concerning the foundations and backgrounds of students throughout the nation, this thesis examines studies referring to millions of students throughout the past decades from all around the country. The goal is to develop an understanding surrounding the cause and effects of students' educational and economic mobility, and diligent research leading to a deeper comprehension of the topic is the best way to accomplish this.
    Subject:
    Business Management
    Creator:
    Handal, Andrew
    Contributor:
    Dr. Marilu Marcillo, Thesis Advisor
    Owner:
    lsquillante@saintpeters.edu
    Publisher:
    Saint Peter's University
    Date Uploaded:
    06/09/2021
    Date Modified:
    06/09/2021
    Rights Statement:
    In Copyright
    Resource Type:
    Research Paper

  • The Winning Goal: A Fight for Equal Pay in the Soccer Industry

    Description:
    Gender and pay have been linked across all types of industries. This thesis will explore the gender pay gap in the sports industry with a specific concentration in the sport of soccer, which is known as football outside the United States. A comparison between the United States National Soccer Team for men and women will be used to argue the causes and effects of a gender pay gap. With the use of research and interviews, this thesis will explain how the gender pay gap affects female athletes. Men and women in the soccer industry play the same sport, yet face a discrepancy in their earnings. This discrepancy continues to exist even after many fights against gender inequality throughout the world. Many countries throughout the world have been able to reach a equal pay agreement for their national soccer teams. Meanwhile, other countries are on the road to implementing equal pay agreements. The countries that have been able to reach an equal pay agreement will be used to carefully analyze how such countries were able to reach an agreement. With the comparison between foreign countries and the United States based on gender equity pay in the sports industry, this thesis will conclude whether or not the gender pay gap can be narrowed, or even resolved. Based on the findings, this thesis will provide a possible solution to diminish the gap with the use of marketing techniques.
    Subject:
    Business Management
    Creator:
    Munoz-Tepan, Cinthya
    Contributor:
    Dr. Marilu Marcillo, Thesis Advisor
    Owner:
    lsquillante@saintpeters.edu
    Publisher:
    Saint Peter's University
    Date Uploaded:
    06/09/2021
    Date Modified:
    06/09/2021
    Rights Statement:
    In Copyright
    Resource Type:
    Research Paper

  • The Modernization of Golf

    Subject:
    Business Management
    Creator:
    Garrant, Stanley
    Contributor:
    Dr. Joseph Gilkey, Thesis Advisor
    Owner:
    lsquillante@saintpeters.edu
    Publisher:
    Saint Peter's University
    Date Uploaded:
    06/10/2020
    Date Modified:
    06/10/2020
    Rights Statement:
    In Copyright
    Resource Type:
    Research Paper

  • The Effects of Stress on Leadership Behavior: Examining Jesuit Leadership in a Modern World

    Description:
    A former Jesuit seminarian once said that we are all leaders and we are leading all of the time (albeit poorly in most cases). The concept of Jesuit leadership holds that a leader is the architect of his or her life and master of the world around them. Through taking the initiative to lead in areas of challenge, great or small, a leader dares to achieve positive change their objective and act when it is easier to be passive and uncaring. Because the Jesuits believe that everyone is a leader, this entails that everyone can practice, learn, and train to become a greater leader than they were before. More now than ever does the world offer chances for everyone to assume leadership. According to the World Economic Forum, 86% surveyed believe that the world is in a leadership crisis. If anything, the world needs more 1 better-trained, charismatic, and inspirational leaders. However, this call to leadership in the 21st century and the notion that anyone can lead faces challenges from old schools of thought and, more recently, new evidence to the contrary. According to Gallup’s State of the American Manager, which is an annual report building on a body of extensive research of management teams in the corporate world for over 40 years, 7 in 10 people are unfit to lead regardless of leadership training or experience. Alongside this data, Gallup suggests that the 2 corporate world’s promotion and hiring practices for leadership and management roles cost business $319 billion to $398 billion annually. This information challenges 3 the fundamental concepts of Jesuit leadership, not just that some are talented leaders.
    Subject:
    Business Management
    Creator:
    Varela, Devin
    Contributor:
    Dr. Raymond Butkus, Thesis Advisor
    Owner:
    lsquillante@saintpeters.edu
    Publisher:
    Saint Peter's University
    Date Uploaded:
    06/09/2020
    Date Modified:
    06/09/2020
    Rights Statement:
    In Copyright
    Resource Type:
    Research Paper