Peacock Scholarship

The Impact of Technology on Customer Value in the Restaurant Industry

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This thesis will analyze the influence of the use of technology in the restaurant industry in respect to delivering value to customers and the organization. This technology primarily includes Point of Sale Systems, digitized menus, and online activities such as social media. Interactions with technology include the process of ordering food, efficiency, service time, accuracy, and building customer relations. This thesis looks at the past, present, and future of the use of technology in restaurants and the theories in trying to deliver value and gain competitive advantage. Restaurants and businesses are turning to technology to keep up with customers’ trends and maintain advantage. Through secondary and primary research this thesis describes theories and methods of customer-oriented and technology-oriented businesses. Those organizations that manage to incorporate technology and make creative use of the information available, in addition to having a good product or service, positive business culture, the right employees, investors, and customers will experience competitive advantage, growth, and increase in profits.

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  • 10/14/2020
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